Ksi Net Worth: How Much Does KSI Make from His Career?

Ksi Net Worth: How Much Does KSI Make from His Career?

KSI Net Worth is $100 Million. He is a British YouTuber, rapper, and boxer. His wealth primarily comes from his successful YouTube channels, music career, and boxing matches, including high-profile bouts with Logan Paul. KSI’s entrepreneurial ventures, including his Prime energy drink company, also contribute significantly to his net worth.

Quick Intro of Ksi

AttributeInformation
Nick NameKSI
Date of BirthJune 24, 1987
ProfessionYouTuber, Rapper, Boxer
Business VenturesYouTube, Music, Boxing, Prime Hydration
CompanyPrime Hydration
LocationLondon, United Kingdom
Years in FieldOver 16  years
InvestmentsPrime Hydration, Real Estate, Crypto
Role in StartupsCo-Founder of Prime Hydration
Public SpeakingFrequently appears in interviews, podcasts, and events

Who is KSI?

KSI, whose real name is Olajide Olayinka Williams “JJ” Olatunji, is a British YouTuber, rapper, and boxer. He gained fame through his YouTube channel, where he initially posted gaming commentaries, particularly on FIFA. Over time, KSI expanded his content to include music, comedy, and vlogs, and he has become a prominent figure in the entertainment industry. Additionally, he has engaged in high-profile boxing matches, most notably against fellow YouTuber Logan Paul.

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KSI Net Worth and Earning

KSI, a well-known internet personality, has a remarkable net worth of $100 million.

This makes him one of the richest YouTubers and content creators globally. From September 2022 to September 2023, he earned $25 million through various sources. These include his YouTube channels, music releases, boxing events, and merchandise sales.

His YouTube career is a major contributor to his income, with three channels—KSI, JJ Olatunji, and KSIClips—collectively garnering over 8.6 billion views. He also gains earnings from the Sidemen group channels, which remain hugely popular.

KSI’s music career adds to his wealth. His successful singles and albums, such as “Dissimulation” and “All Over the Place”, bring in significant revenue from streaming platforms and sales.

Boxing has been another major income source. His two matches with Logan Paul generated millions in pay-per-view revenue, with KSI earning $2 million from the first fight and over $3 million from the second.

Prime Energy Drink Overview: Ksi Net Worth after prime

Prime Energy Drink, launched in January 2022, quickly gained attention due to its backing by KSI and Logan Paul. The drink’s popularity skyrocketed, and it became a major topic in discussions about KSI’s financial growth. Prime reportedly generated $565 million in revenue between December 2022 and December 2023, although these numbers remain unverified.

Do KSI and Logan Paul Own Prime?

KSI and Logan Paul are not the full owners of Prime but serve as the brand’s promoters. Both KSI and Logan Paul are believed to have equity in the brand, with each possibly owning 20% of Prime or a combined 20%. The remaining majority stake in Prime is held by Congo Brands, a Louisville-based umbrella company co-owned by Max Clemons and Trey Steiger.

Valuation of Prime Energy Drink

Based on Prime’s revenue figures, the brand’s overall value could be $3 billion. This income is based on the formula used when Rockstar was sold to Pepsi for $3.8 billion in 2020, generating $800 million in revenue. If Prime is generating $600 million annually, using the same multiple (5X revenue), Prime’s valuation would be $3 billion.

Potential Earnings for KSI and Logan Paul

If KSI and Logan Paul each own 20% of Prime, their stakes could be worth around $600 million each, given the valuation of the brand. However, if they share a combined 20% stake, their individual stakes could be worth $300 million each. Since the actual equity percentages are not confirmed, these remain speculative but suggest significant wealth from their involvement with Prime.

Celebrity Endorsements

Prime has also attracted prominent celebrity endorsers, including Patrick Mahomes, Erling Haaland, and Alexander Volkanovski. It is likely that these celebrities were offered equity in Prime as part of their promotional deals, further boosting the brand’s growth and visibility.

KSI Career Highlights

Here is the timeline of KSI’s career highlights;

  • 2009: YouTube Beginnings: KSI created his YouTube channel, initially focusing on gaming videos, particularly FIFA content.
  • 2011: Rise to Fame: KSI’s channel gained significant popularity, amassing millions of subscribers and views. His energetic and humorous style resonated with a wide audience.
  • 2013: Expanding Content: KSI diversified his content to include comedy skits, challenges, and vlogs, broadening his appeal and audience.
  • 2015: Music Career Launch: March 23, 2015: KSI released his debut single “Lamborghini,” featuring P Money. The song charted in the UK and marked the beginning of his music career.
  • 2016: Further Musical Success: KSI released several more singles, collaborating with various artists and further establishing himself in the music industry.
  • 2018: Boxing Debut: KSI participated in a highly publicized amateur boxing match against fellow YouTuber Joe Weller, winning by TKO in the third round. KSI fought Logan Paul in an amateur boxing match at the Manchester Arena. The fight ended in a majority draw, garnering massive attention.
From Instagram (KSI)
  • 2019: Professional Boxing: KSI faced Logan Paul again, this time in a professional bout at the Staples Center in Los Angeles. KSI won by split decision, cementing his status as a serious contender in boxing.
  • 2020: Continued Music Success: KSI released his debut studio album, “Dissimulation,” which included hits like “Down Like That” and “Houdini.” The album received positive reviews and charted well in the UK.
  • 2021: Business Ventures and Continued Popularity: KSI co-founded Prime Hydration, a beverage company, showcasing his entrepreneurial skills. He released his second studio album, “All Over The Place,” which debuted at number one on the UK Albums Chart.
  • 2022: Diversification and Collaborations: KSI continued to release music, collaborate with other artists, and maintain his presence on YouTube. He announced plans for future boxing matches and other entertainment projects.
  • 2023: Continued Growth and Impact: KSI remains an influential figure in multiple industries, with a growing fanbase and an expanding portfolio of ventures. His contributions to YouTube, music, and boxing continue to shape his legacy.

What are the Sources of Income for KSI?

Let’s have a look at the income sources of KSI;

  • KSI’s YouTube Career: KSI runs three YouTube channels: KSI, JJ Olatunji, and KSIClips. These channels collectively boast over 8.6 billion views, with his main channel having 24.1 million subscribers. As a former member of the Sidemen, KSI was also involved with their channels, including Sidemen, MoreSidemen, SidemenReacts, and SidemenShorts. Revenue from ad views, sponsorships, and merchandise makes YouTube a major part of his income.
  • KSI’s Music Career: KSI ventured into music with the single “Lamborghini” featuring P Money, which debuted in 2015. The track reached #7 on the UK R&B chart and #30 on the UK Singles Chart. He followed up with two successful albums: “Dissimulation” (2020) and “All Over the Place” (2021). His music career includes collaborations with artists like BlacknWhite, Sway, and Yogi, further boosting his earnings.
  • KSI’s Boxing Matches: KSI gained global attention through his boxing matches. His first major fight was against Logan Paul in 2018, promoted as “the biggest internet event in history.” The match ended in a draw and generated $13 million in revenue, with KSI reportedly earning $2 million. The rematch in 2019 was held at the Staples Center in Los Angeles. Both KSI and Logan Paul earned more than $3 million each from this fight, including a guaranteed $900,000 payout. KSI also fought Joe Weller, another YouTuber, in a match that ended in his victory through a technical knockout. These boxing events have played a major role in his financial success.
  • Merchandise: KSI has a range of merchandise, including clothing, accessories, and branded products. The sales from his merchandise line add another stream of revenue.
  • Endorsements and Sponsorships: With his large following, KSI attracts various brands for endorsements and sponsorship deals. These partnerships can be highly lucrative, involving everything from social media promotions to appearances in advertisements.
  • Business Ventures: KSI has invested in several business ventures, including a stake in the energy drink company Prime, which he co-founded with fellow YouTuber Logan Paul. These ventures diversify his income and leverage his brand.
  • Streaming and Gaming: Apart from YouTube, KSI earns from live streaming on platforms like Twitch, where viewers can donate money or subscribe to his channel for exclusive content. Additionally, his involvement in the gaming community includes collaborations and partnerships with gaming companies.
  • Public Appearances and Events: KSI often participates in various public events, including conventions, panels, and meet-and-greets, for which he receives appearance fees.
  • KSI’s Book and Other Ventures: In 2015, KSI released his book, “KSI: I Am a Bellend”, which was retitled “I Am a Tool” in the U.S. The book became a bestseller and added to his overall income. KSI’s revenue streams are further diversified with merchandise sales, sponsorships, and collaborations, cementing his status as a top-earning internet personality.
KSI Attend Event
From Instagram (KSI)

KSI Age, Height and Weight 

Age31 Years
Height 5 feet
Weight85 KG 
Hair ColorBlack
Eyes ColorDark Brown

Social Media Accounts of KSI

PlatformLinks
Instagramhttps://www.instagram.com/ksi
Twitterhttps://twitter.com/KSI
Facebookhttps://www.facebook.com/KSIOlajidebt/
YouTubehttps://www.youtube.com/user/KSIOlajidebt

Final Words

KSI net worth is a testament to his versatility and relentless drive across multiple fields of entertainment and business. From his early days as a YouTube gamer to becoming a music artist and a professional boxer, KSI has continuously evolved and expanded his brand. His success story serves as an inspiration for aspiring content creators and entrepreneurs, proving that with talent, determination, and smart financial planning, it’s possible to build a substantial and diverse fortune.

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Jimi

Jimi always inspired with the lives of celebrities, entrepreneurs, and public figures. His curiosity led him to explore their backgrounds, achievements, and, their financial standings. Jimi’s knack for uncovering intriguing facts and his love for writing inspired him to start Rich Radars.

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